Sì Passione, the fragrance for women by Giorgio Armani, unleashes the passion of the Sì woman – empowered, feminine, and free. Sì Passione eau de parfum is an intense, uncompromising scent for a confident woman willing to make extreme choices – a woman who dares to say “yes”. This fragrance is a bold and daring interpretation of the iconic Sì, and adds a new dimension to Giorgio Armani’s feminine fragrance personality – in his own words, “an irresistible combination of grace, strength and independence of spirit”. Sì Passione reiterates the keynote signature of Sì, blackcurrant nectar, combined with a sparkling, joyful pear. At heart, a sensual rose and jasmine absolute reflect the strength of femininity, and are contrasted by the maturity of cedarwood. The colour red is emblematic of Sì Passione’s attitude and essence. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and positiveness” says Giorgio Armani.