A captivating BOSS perfume, celebrating the positive energy and the power of the BOSS woman. The new ALIVE women’s fragrance is an invitation to live out loud by doing whatever makes you feel ALIVE. Warm fresh flowers exude positive energy and empowered femininity, while a leather accord enriches this BOSS fragrance with a powerful ambery facet. A vibrant woody accord leaves a trail of confidence and strength. A golden ornament surrounds the glass flacon in adornment, while vivid ruby-red lacquering encapsulates the empowered spirit of the BOSS ALIVE woman.